In the ever-changing and dynamic business arena, one thing that has remained constant is the popularity of SMS marketing. Right from the time SMS marketing made its way into the mainstream, it’s been considered as one of the most effective and sure-shot ways to promote your business, acquire new clients and engage with existing ones. SMS is one of the most potent weapons in any marketing arsenal; if used appropriately for B2B marketing it can generate long term results.

B2B marketing approach is unconventional; Apart from targeting a vastly heterogeneous audience persona, the kind of messages (they can’t be promotional) you send to your clients are not the same as for B2C business. The bedrock of effective B2B marketing and communication is to strike a balance between managing accounts effectively and provide top-of-the-line customer experience. SMS marketing presents an excellent opportunity for B2B owners to create an efficient and smooth communication channel.

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With a paradigm shift in the digital landscape, the needs of travellers are evolving faster than ever! As the travel industry passes through this revolution, the core challenge is to catch the attention of potential consumers and make them keep coming back. (more…)

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Mobile phones have become an integral part of our lives. Many of us reach for our phone the moment we get out of our beds and take a quick look at it before calling the day off.

Mobile phone dependence has become a reality; and as a marketer, you should not overlook the fact that it has opened a door for testing new waters. It has provided alternative mediums like SMS Marketing to reach out to consumers more efficiently. (more…)

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With an increasingly high number of Australian households spending big on dine-outs and takeaway meals, the restaurant industry is experiencing unprecedented profits.

As the number of restaurant-goers continues to rise, the competition has also intensified. (more…)

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