The beauty industry is evolving quicker than ever. It is constantly growing and rapidly adapting and innovating. With this, the competition too has become tougher. Relying on traditional marketing to keep up with these changing times will leave you well behind your competitors.
Today, when marketing is becoming more omni-channel, your target audience is usually bombarded with a lot of promotional campaigns through various mediums. To cut through this noise, it is important to use a marketing channel that’s not only effective, but also reliable.
SMS Marketing – A Powerful Channel to Tell Your Brand Story
Amid all the new-age marketing tools, SMS marketing is the most underrated but highly effective channel. SMS’s are not only used universally across the world, but also have an outstanding open rate. This means the chances of your message reaching the target audience increases significantly. When compared to other tools like emails or social media, SMS marketing is more affordable and effective as SMS’s have a very personal touch.
It allows a marketer to address the recipient in an appealing and friendly manner, making the communication more engaging and two-way.
Personalised SMS for Even Better Results
In the beauty industry – whether you are into spas and salons or own an upscale boutique – personalised messages are the most effective ones. You cannot take a cookie cutter approach to reach out to a diverse set of audiences. Sending out personalised messages to a large group of people at once may not be feasible with Emails or social media. However, that is not the case with SMS.
SMS enables you to create concise and personalised messages that fits different target audiences perfectly well.
Reduce the No-Shows Considerably With SMS Messaging
No-shows have been one of the major causes for revenue loss! Unfortunately, no-shows are often a result of busy people who for some reason miss their appointments or forget to reschedule it.
Here, SMS can turn the tide around! You can reduce the no-shows and thus ensure more profits. Sending an SMS a day prior to the appointment can ensure that your client remembers to attend their appointment as scheduled.
You can make the process simple for the clients by asking whether they can make their appointment. In case the response is no, you can create an opportunity for your client to reschedule the appointment and get the business done. Besides, in this situation, you can even fill the available spot by giving an appointment to another client. In short, you can have a win-win situation.
How Does SMS Marketing Help the Beauty Industry?
- Special Promotions – With SMS marketing, you can create tailor-made offers depending on the unique needs and services a group of clients have used. For example, you can send a SMS notification to your most loyal and high-end clients for a special hamper or discount. Or may you send out special offers for a relaxing massage at your spa for young moms on Mother’s Day.
- Filling up the No-Show – Appointment cancellations are part of any business. But, with SMS notifications you can send out a message to your clients informing about the empty slots. This way you can make the most of a cancellation.
- Wishes and Greeting on Special Days – There’s nothing like getting a heartfelt message from your favourite spa, salon or boutique on your special day. As a business owner you can reach out to your existing clients by sending out a special wish with a discount coupon. This will make your communication more engaging and personalised.
If you are into the beauty industry – Whether you own a salon, spa, boutique or a make-up artist – looking for an easy-to-use and dedicated SMS platform, feel free to talk to experts from SMS Solutions Australia.
