Keywords are not only an online or TV phenomena. It is a widely used concept throughout various SMS campaigns. However, the way keywords are applied into SMS marketing can vary from how they are used on the internet. Online platforms are supported by keywords when a user is searching for a particular topic (enters the keyword), this can lead them to multiple webpages with the relevant information and provide them a clearer idea about more relevant keywords.
In the case of SMS marketing, a keyword enables the company to receive short responses from their customers. For instance “STOP” can be used as a keyword to unsubscribe to the SMS service in question. Many other features can be unlocked through the use of keywords.
Here are some keyword examples:
- If you are selling electronics and it is the season of sales and offers, your customers can find what they are looking for by sending the pre-determined keywords. For instance, your message could illustrate “Special Offers” on “TV” “Music Systems” and so on. If the customer replies with “TV” you could send them the top offers in the next SMS for them to get a general idea about the type of offers in store.
- Keywords can also be sent as method of reminding customers about abandoned shopping carts that they might have forgotten about. If your customer is registered with you, you could them a gentle reminder about the online cart. They can reply to opt out of receiving such a reminder or proceed to the website through the mentioned link.
- Another way of encouraging customer involvement is via contests that can be played via SMS. Customers can be asked to answer simple questions or merely enter the contest by sending through the words “Enter”. This asks them for very little time, at the same time it establishes a two way communication between the seller and the buyer.
To know more about keywords and how they can benefit you, call SMS Solutions Australia today.
