Tips to refurbish existing content to save time and resources
Carrying out an SMS campaign relies heavily on the content that is to be sent out. Its the marketer’s responsibility to ensure that the content is engaging and offers vital information to the customers to serve the objectives of the business in question.
However, coming up with new and engaging content for every SMS campaign can be stressful, especially if you create the content yourself and have a ton of other activities to take care of.
We have listed down some common tips and tricks that marketers use to reuse the existing content while ensuring that the copy is relevant and up to date:
● Update facts and information
If the content of your campaign speaks about certain facts or provides vital information, it is critical to ensure that the information is still valid in the current date. As we all know information can change overnight with the discovery or loss of something.
● Keywords
Keywords that were present in your previous SMS campaign might have supported it quite well. However, if you’re reusing the content, it should be noted what the context is and what are the keywords that are most suitable for the new campaign.
● URLs
Often we keep pasting the same old links/URLs into new text bodies. When doing this, it’s important to make sure that the URL is still valid. If your customers try to click through and end up lost on the internet, it could lead to a negative image in their minds.
● Re-publishing
Apart from knowing how to alter the content in the light of new requirements, timing also plays an important role. You wouldn’t like it if someone sent out the same message over and over again in the same two weeks or so. However, if the SMS serves as a reminder to customers about a certain offer, in the right time, it could lead to great customer retention and brand image.
● Keep it short
There is usually a tendency to add information to what was a precise message. Overloading text messages can be a downfall of an SMS campaign as most of your customers would not be willing to spend more than a few seconds on your message. That is the truth, and we can help our clients deal with such truths in a way that is profitable and sustainable.
If you have any more questions about your upcoming SMS campaign, we would be happy to help.
