With remarkable outstanding open rates, SMSes are considered as the most effective and widespread methods of marketing. Many businesses are increasingly adopting this tried and tested tool to pump up their sales and make their brand stronger.
Though, SMS as a marketing tool is gaining immense acclaim and acceptance, it’s still comparatively less used. Unlike the common tools like email marketing, there are no set protocols to put this particular marketing method to its best use.
Here’s a list of some of the biggest and surprisingly the common mistakes that can affect your SMS marketing campaigns:
1. No Proper Call To Action
A proper call to action will prompt the recipients to take the next step – i.e. purchasing your products or services. For this, it’s highly important to be as clear and creative as possible. Write a message with a compelling call-to-action statement, you’re intent, clear instructions and a time frame. Let’s see a few examples – Subscribe through (link) before (this date) to receive free shipping. Craft a message so that the recipients have a clear idea about what to do next and how!
2. Sending Excessive Messages
Make sure you use this robust channel for only the most compelling messages so you can keep your customers engaged.
3. Using Colloquialisms and abbreviations
Even though abbreviation and informal language is commonplace in SMS communication, the reality is that such language can be difficult to understand for some people. Moreover, you even run the risk of creating an unprofessional brand image.
