-Choosing your words carefully-
As we have discussed in the earlier articles about the exceedingly superior opening rate of SMS marketing campaigns (over 98%), it often pays off to consider what the body of the message will contain in relation to how the customer is expected to respond to that stimuli (offer, deal or administrative messages).
In the past we have also looked at the advantages SMS marketing offers over email marketing, and how both are results of evolving forms of communication between business owners, customers and employees.
In this article we are going to look at some trending new ideas regarding SMS marketing that can enhance your marketing campaign to ensure a profitable outcome:
- Pop Culture Influences
Up till 2017 our pop culture has taken massive leaps as the entertainment industry grows hand in hand with the technological innovations that are being put forward. Pop culture includes, popular music, movies, shows and all the topics of discussion that captivate a mass audience. Business owners should take heed of the terminology and slang used in pop culture that could be relevant to their business. This is especially crucial in attracting the millennial population, which is the ever-growing section of the Australian population.
- Safe utility of popular terminology
Marketers and business owners should be especially careful about the use of such pop culture terminology and slangs. There is a fine line between keeping it snazzy and going overboard and offending someone.
- Actionable messages
One key tip while putting out SMS marketing campaigns is to create messages that encourage customers to take actions. Be it clicking through to your website or using a coupon code, if the customer takes an action in consequence to a message, the chances of them giving you repeat business is far more higher.
We hope that 2018 brings your business great success and we at SMS Solutions are always happy to offer our expert advice regarding SMS marketing campaigns.
