SMS marketing is a technology that might not seem very cutting edge from a distance. However, when you start to realise the advantage it has to offer, that is when you start paying attention. Being one of the most cost-effective and successful forms of direct marketing, SMS marketing is a method that is helping nearly every industry and profession out there. From restaurant managers trying to manage internal staff to retail managers trying to draw in repeat purchases, SMS marketing is the go-to tool!
Here are some of the advantages that SMS marketing can offer:
- Keeping up with the cool ones
Email marketing is being looked upon with suspicious eyes and weary gazes. It is past its prime now and most young people relate email marketing to spams. However, text messaging is still strong due to its more personal approach to message delivery.
- Environmentally forward
While this point also applies for email marketing, we would like to mention this as it is the need of the hour!
- Reliability
As we mentioned earlier about spam emails, text messages don’t have to deal with such filters. They are often trusted by the customer and create a better impression than that of a message lying somewhere in the junk folder of your email inbox.
- Opt-out- just say the word!
It is extremely easy to opt-out of SMS marketing campaigns. Simply communicate to your customer the one or two word cue to allow them to opt-out of receiving any further messages. It’s that simple!
- Open rate frenzy
This goes without saying, you are very unlikely to go back to your email inbox and open that mysterious promotional email that might or might not be spam. However, over 90% of the text messages are opened. This assures delivery of the message.
- Obligation to keep it short
Marketers are obligated to keep text messages short. Therefore, you can concentrate on getting the most important pieces of information to the customer. This is far more efficient when you want to encourage customers to act in respect to the text message. For instance, they can be prompted to make a booking at a restaurant or participate in a quick survey or competition.
SMS Marketing has always shown signs of being the ultimate form of direct marketing out there, and now we are even certain about the coming future of it. Join the revolution with us!
